Key Benefits:

• Learn what channels (including search, social, email and ads) drive the most traffic, so you know which channels to spend more time on. 
• Figure out where your site is leaking money by tracking the flow of users from product page to cart to checkout.
• Understand which products customers are interested in by comparing traffic, transactions and revenue across products.
• Determine what your customers are looking for by seeing which pages they land on from search engines.

Features:

• Track basic data including sessions, users and events with Universal Analytics.
• Integrate Enhanced E-Commerce Analytics to get basic eCommerce data, including cart actions and product views.
• Exclude visits from administrators to get a more accurate picture of customer data.
• Support for Display Advertising.